Privacy Policy
Applied Brain Co is a trading name of Isabella Lay (ABN 97 644 243 092). This policy explains what information we collect, why we collect it, and what we do with it. It applies to appliedbrainco.com and any emails we send from it.
What we collect and why
When you complete the Pattern Scan, we collect your email address and your result — the recommended starting point the Scan generates. Your individual answers to the Scan questions are not stored or transmitted; your result is generated in your browser. If you choose to answer the optional reflection questions at the end, those responses are stored alongside your email so we can make what we send you more relevant. Sharing them is entirely optional.
When you join a priority list, register interest in a product, or download a free resource, we collect your email address and first name. Depending on the form, we may also collect your discipline or career stage, and your general region, so we can schedule live sessions across time zones and send you information relevant to your profession. Where a form offers optional marketing consent, we record whether you gave it.
We use this information to send you your results, relevant information about Applied Brain Co products, and occasional updates. You can unsubscribe from any email at any time using the link in the email footer.
When you purchase a product, payment is processed by a third-party provider. We do not store your payment card details.
We use Burst Statistics to understand how the site is used, such as which pages people visit and how they found us. Burst Statistics runs on our own server, does not use tracking cookies, and does not share your data with any third party. The data is aggregated and is not used to identify you personally.
How we store and protect it
Your email address and any responses you choose to share are stored with our email service provider, Kit (ConvertKit LLC), which is based in the United States. By subscribing, your information is transferred to and stored securely in the US, where it is protected under Kit’s contractual data-protection safeguards.
Where you purchase a product, our payment provider collects and holds the information required to process that payment under its own privacy policy. Applied Brain Co does not receive or store your card details.
We do not sell, rent, or share your personal information with third parties, except where required to deliver the service (for example, our email provider) or where required by law.
How long we keep it
We keep your information for as long as you remain subscribed. If you unsubscribe, or ask us to delete your data, we remove it from our systems within 30 days.
Children
Applied Brain Co products and this website are intended for adults aged 18 and over. We do not knowingly collect personal information from anyone under 18. If you believe we have, contact us and we will delete it.
Your rights
You have the right to access the personal information we hold about you, to correct it, or to ask us to delete it. To do so, contact us at hello@appliedbrainco.com.
If you are located in the European Economic Area or the United Kingdom, you have additional rights under GDPR, including the right to data portability and the right to lodge a complaint with a supervisory authority.
If you are located in Australia, this policy is also governed by the Australian Privacy Principles under the Privacy Act 1988 (Cth). You may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe your privacy has been mishandled.
Cookies
This site does not use advertising, marketing or third-party tracking cookies.
Our analytics tool, Burst Statistics, is configured to run without cookies and without collecting personal information, so no cookie consent banner is required. Some cookies may be set by our website platform for essential functions such as security and session handling.
If you subscribe to our emails through a form on this site, our email provider may set a cookie to recognise you on return visits. You can disable or delete cookies in your browser settings at any time. Doing so does not change how the site works.
Changes to this policy
We may update this policy from time to time. The current version is always available at this page.
Last updated: August 2026
Contact
Applied Brain Co · hello@appliedbrainco.com · appliedbrainco.com